Who We Are

The growth partner for underground home service companies.

Deep Roots is a digital marketing agency specializing in septic, plumbing, waterproofing, well water, and excavation companies. Founded in 2009, we bring seventeen years of experience to every engagement. We don’t do everything for everyone—we do one thing exceptionally well.

Who We Serve

Companies doing $500K–$2M+ in revenue.

Our ideal clients have been in business 3+ years and run 3–15 trucks. They’re serious about growth, tired of guessing, and ready for a system that actually works. Most have been burned by a marketing company before—that’s actually why we started specializing.

What We Do

The Deep Roots Growth System

A four-layer marketing system: Get Found (GBP, local SEO, LSAs), Get Chosen (high-converting website), Get Booked (CRM, lead nurture, review automation), and Get More (Google Ads, retargeting, strategy calls). Every layer feeds the next, so your marketing compounds over time.

Our Belief

Marketing is the lifeblood of your business.

Without marketing, tomorrow will not likely be better than today. We exist to fill your schedule with high-value jobs and make sure no lead falls through the cracks. That’s not a tagline—it’s a system we build, manage, and refine every month.