The mountain wordmark.
The Deep Roots logo features angular mountain peaks integrated between “DEEP” and “ROOTS,” with “MARKETING” in spaced caps below. Set in Freight Sans.
Primary Versions
Logo Marks
Clear Space
Maintain clear space equal to the height of the “M” in “MARKETING” on all sides. This ensures the logo breathes and remains legible in any context.
Size Minimums
The full wordmark should never be rendered smaller than 120px wide on screen or 1.5 inches in print. Below this size, the “MARKETING” text becomes illegible. For smaller contexts, use the mountain icon mark alone.
120px — minimum
32px — icon only
Usage Rules
Do
Use the dark logo on light backgrounds (Limestone, Chalk, white). Use the light logo on dark backgrounds (Deep Root, Undergrowth, Canopy, Bedrock). Maintain clear space equal to the height of the “M” in “MARKETING” on all sides. Scale proportionally—never stretch or compress.
Don’t
Don’t place the dark logo on dark backgrounds or the light logo on light backgrounds. Don’t recolor the logo in any color other than Bedrock (#141414) or Chalk (#FAF8F4). Don’t add drop shadows, outlines, gradients, or effects. Don’t rotate, crop, or rearrange the logo elements.